market sales and training
For smallholder macadamia farmers to be successful it is essential that they are engaged in understanding the retailing and sale of their macadamia.

By creating a processing plant nut
drying depot the Trust is looking to empower farmers as they market their produce by maximizing the return on their investment.

This dovetails into work already carried
out with Farmers' Clubs.
When the time comes that there is a surplus of crop beyond that which is
being absorbed in Malawi, then the
Trust will seek international buyers.
The Trust intends to operate on a not
for profit basis.

Neno Macadamia farmers need to obtain important market information such as pricing and standards so they can
go on to market sell
their produce
with fair business knowledge and understanding.

These skills are lacking in Neno.
Many of the most literate and numerate people in Neno are retired government workers and as such have little
experience of the private sector.
Training and guidance in commerce is essential.

At this stage farmers have been exposed to basic business skills and market information regarding macadamia.
Furthermore producing farmers receive education on how to interpret quality testing sheets so they can identify flaws
in tree care (such as Br deficiency)
and post harvest handling
(post harvest losses).

The structure for training farmers began with length consultations involving both producing farmers and Farmers' Clubs members in the years 2004-5.
The previous year, 2006, has seen these skills opened up to the rest of the membership through a partnership with British Executive Services Overseas (BESO) and volunteer services overseas (VSO).
There is now a two year program to support capacity building within the network of Farmers' Clubs.
Beekeeping as an additional source of income
Club members
Seedlings
Members

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